Marketing Automation and Customer Loyalty

The Premier Automated Customer Follow-Up & Loyalty Program for Bicycle Retailers

The Bike Cooperative revolutionized customer follow-up in the bicycle industry in 2008 with the introduction of Ride Club, an easy automated email and direct mail solution for bike shops that drives traffic, increases repeat business, generates customer feedback, and saves time in the process. And we’re raising the bar again, giving retailers more creative customization options than ever before!


Automatically Thank ALL of Your Bike Customers.

We all wish we could send hand-written thank you’s to our best customers, but for most stores, executing this is simply not realistic or cost-effective. 

With Ride Club, the work is done for you – just set your offers and imagery once and forget it, and the system will email or mail thank you’s to ALL of your bike customers, not just those of a specific brand.

Ride Club Goes Beyond Thank You’s

With Ride Club you can also:

  • Automatically thank your best customers.
  • Increase your service business with automated tune-up reminders.
  • Get valuable feedback on your sales and service departments.
  • Reach out to customers who haven’t purchased.
  • Protect market share and increase purchase frequency with Ride Club Rewards.
  • Choose from print & email communications.
  • Easily customize your communications to represent your brand.
  • Easily synch your POS system with the Ride Club Program.
  • Track what you’re sending out and view results.
  • Enjoy the time savings of automated communications that are going out on your behalf.

"Ride Club is an incredibly successful marketing tool that builds customer loyalty. It’s easy to implement and track results. I highly recommend this program!"

Paula FarinaFarina's Bike ShopWatertown, MA View All Customer Stories

"We are getting an amazing response from the Ride Club emails – we have a TON of people coming in with their coupons."

Vanessa McCrackenSunnyside BicyclesFresno, CA View All Customer Stories

More Creative Flexibility To Promote YOUR Brand!

With our dynamic new customization interface, you have more flexibility than ever before to promote your brand the way you want. You can swap out images, customize text, add offers (or not), and create your own customer satisfaction survey. And once you set it, you can forget it, or come back whenever you’d like to make changes.


Increase Purchase Frequency & Protect Market Share With Ride Club Rewards.

Ride Club also gives you the ability to set up a rewards program that incentivizes your customers for making additional purchases. 

We will track the Rewards your customers have earned, and automatically let them know when it’s time to redeem.

You can even set up a rewards program with options for multiple rewards levels and short term rewards promotions, like double points incentives.


"One of the best things we’ve done to improve our business is launch Ride Club Rewards."

Rob KoleserMarty's Reliable CycleRandolph, NJ View All Customer Stories

"The Ride Club program has generated repeat business from our loyal rewards members."

Sheri MannSummit City Bicycles & FitnessFort Wayne, IN View All Customer Stories

Ride Club is an incredible value, with no start-up costs and no monthly maintenance fees. And since you only pay for the communications you send out each month, you will keep your marketing costs under control.

Ride Club is also an exclusive program for Bike Co-op members, so if you want access to the industry’s premier automated customer follow-up and loyalty program, the time to join The Bike Cooperative is now!