CO-OPTICS: Powered by Retail Toolkit

Join The Bike Cooperative for valuable access to CO-OPTICS, the member-exclusive tool by Retail Toolkit that combines retail management with rich benchmarking data. It’s the ‘crystal ball’ you’ve always needed.


Always Make the Smartest Decision for Your Store

Here’s a fact: 45% of the best bike shops in America use Retail Toolkit‘s best-in-class retail management tools. Many of these distinguished stores are also members of The Bike Cooperative. Coincidence? We don’t think so. That’s why we’ve partnered to offer IBD’s a best-in-class retail management tool that adds co-op benchmarking data directly to Retail Toolkit‘s intuitive interface. 

We’re not talking about a couple numbers to make you feel good, either. CO-OPTICS offers the gut-check you’ve been looking for with insight into how you’re really doing as a retailer sourced directly from realtime CO-OP data.

COMING SOON:  CO-OPTICS will be ready in September, 2019 – but you can still get started today with three special packages we have designed with Retail Toolkit.

Request Program Details

Co-optics + Retail Toolkit: How it Works

Every bike store is a little different – but we all face the same competition and challenges. Exclusive benchmarking data from CO-OPTICS combines with the retail smarts of Retail Toolkit to give bike dealers the answers and the edge they need.

  • Minimize markdowns & maximize margin by removing guess-work from inventory, purchasing, and scheduling

  • Whether you’re just starting your store, or thinking about selling it, improving its worth proves its worth to customers & investors alike by maximizing profit the smart way

  • “Where can I improve?” Take the guess-work out of strategic decisions with data that’s easy to access and co-op benchmarks that give you a target to work towards.

Get Tracking

Just ‘peel & stick’ to install your traffic hardware (included) and link your store’s data with CO-OPTICS.

Get started

With comprehensive onboarding from Retail Toolkit, making the most of your store’s data is as smooth as fresh tarmac.

Get Smarter

With helpful onboarding from Retail Toolkit, using data with confidence is as easy as accessing your dashboard.

Package Options

Whether your shop is well established or just starting – CO-OPTICS gives you the item-level details to see how stores across the network are performing. This data isn’t available anywhere else. And by partnering with Retail Toolkit, it’s more actionable than ever.

What members get: Every member of The Bike Cooperative gains access to CO-OPTICS + exclusive pricing for Retail Toolkit



Convert more traffic into sales: Is your store converting traffic into sales? Make your store smarter by gaining valuable insights into your realtime sales conversion rate with the basic CO-OPTICS package. 

  • Pay once, grow all year: $1,200 per year

  • Includes FREE traffic hardware: A $200 value

  • Save on every location

  • Members save: $300 a year, $50/month for extra locations, and $150 off Retail Toolkit’s onboarding class

*Non-Members pay: $150/mo, $75 per location, $250 for onboarding


Sales/Traffic + Marketing

Smart marketing at the next level: Once you can draw conclusions from realtime conversion data, using it comes next. Put insights to action with automated email marketing powered by real-time traffic data, then – benchmark your success rate with honest, real-time metrics from members across the country using CO-OPTICS.

  • Save big, get smart: $250/month, includes 1 location

  • Email like a genius: Automatically email customers based on sales & conversion data

  • Includes FREE traffic hardware ($200 value)

  • Save on every location

  • Member savings: $900 a year, $50/month for extra locations, and $250 off Retail Toolkit’s onboarding class

*Non-Members pay: $150/mo, $75 per location, $500 for onboarding


Sales/Traffic + Marketing + Inventory + Scheduling

Ready your store for today & tomorrow: Looking for a crystal ball? The full CO-OPTICS package is it. Add inventory & scheduling data to unlock Retail Toolkit’s full suite of tools, combined with exclusive CO-OPTICS benchmarking designed to help you make the smartest decisions for your store based on regional & national data.

  • $750/month, includes 1 location

  • Email like a genius: Automatically email customers based on sales & conversion data

  • Save on each additional location: $50/month

  • Member savings: 25% versus a la carte modules, $50/month for extra locations, $250 off Retail Toolkit on-boarding class

*Non-Members pay 25% more, $75 per location, $750 for onboarding

Put more butts on more bikes, with more data (the easy way)

Not a Member? Get Started Today

Tips & Resources for Bicycle Retailers

With more retail competition than ever before, bike dealers across the country need to cooperate and get creative to prepare for 2020, 2025, and beyond. From data tools and training resources to consumer financing geared to give your sales team an edge – The Bike Cooperative brings together the scale of America’s bike shops to help them do more. Find resources and tips on all of these area in The Bike Cooperative’s blog

Thinking about Membership?

Membership is currently OPEN for passionate IBD’s focused on growing & thriving with the benefits of our shared scale.

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