About us

Empowering Independent Bike Shops to Grow, Compete, and Thrive

The Bike Cooperative is an organization dedicated to helping bicycle retailers succeed in today’s competitive market. Since 2003, we’ve been supporting bike shop owners across the U.S. with the tools, insights, and programs they need to increase profitability, streamline operations, and serve more riders. 

Whether you’re looking to boost margins, optimize daily operations, or drive more customers through your door, The Bike Cooperative is here to help — so you can focus on what you do best: building community and putting more people on bikes. 

Ready to learn more?
Explore Our Programs

Why It Matters

The cycling industry is changing — fast. Big-box chains and e-commerce giants are growing. Margins are shrinking. Consumers expect more. 

Get to know the team

Our team brings decades of experience and personalized support to every Bike Cooperative member and we’re passionate about helping others grow sustainable, profitable bike businesses. 

Today, we’re proud to support nearly 300 bike retail locations across the U.S. — and we’re just getting started. 

Meet the team