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Find your competitive edge

Navigate what’s ahead with the support of like-minded independent bike shops.

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The savvy bike retailer’s link to the scale, tools & savings to make you stronger.

Every bike shop is different. But every bike shop also shares a common advantage: local expertise. By joining together under one cooperative banner (while remaining independent) bike shops across the country are already creating scale that gives members of The Bike Cooperative an edge in a retail environment that grows more competitive every year. Today, members across the country benefit from programs & services including:

  • Marketing & loyalty
  • Operational cost savings
  • Exclusive training events
  • Co-op business consultants
  • Financial cost savings
  • Benchmarking & data tools
  • Extended protection plans
  • Consumer financing
See all programs

Join a network of retailers who realize the power of cooperation

By uniting bike shops across America, we’re trying to do something big. Why? Because America’s independent bike shops represent a massive (and unique) force in the industry, backed by history, passion, knowledge, and a local advantage that can’t be beat – not by catalogs, not by big box stores, and not by DtC bikes.

But far too often – the scale of America’s IBDs means nothing more than a statistic on the industry’s year-end financial report. Together, The Bike Cooperative envisions something better for America’s local bike shops, and every day – our members benefit from the powerful difference between coexisting and cooperating. 

If you want to become more profitable, grow your business and gain more control of your future, now is the time to join The Bike Cooperative.  From cost-savings and card-processing to marketing, consumer financing, and more – our programs are designed for IBDs like you.  Learn more about them today…

Learn More About Member Programs

We were looking for a rewards program that worked with Ascend. We found The Bike Cooperative that saved thousands of dollars in AMEX merchant fees.

Ken 'Woody' Smith
Richardson Bike Mart - 4 Locations, Dallas Area

The Co-op has provided my smaller company with access to services that would normally take significant time to acquire and administer.  These services push us ahead of our competition and help us to perform at a higher level.

Christian Janssens
Latitude 45 (Petoskey, MI)

The Co-op’s diverse selection of marketing programs has saved us the time and money of sourcing those services individually. The Ride Club loyalty program has been great for creating loyal customers who spend even more on their return visits.

Sheri Mann
Summit City Bicycles & Fitness (Fort Wayne, In)

“Financing is an incredibly valuable tool for increasing sales. We find that given the opportunity to finance, a customer is going to spend twice as much on a bike purchase and be even happier with their buying decision.”

Steve Beheler
Spokes Etc. (6 locations in Northern VA)

“So I’ve been using my regular Office Depot account all these years (ALL THESE YEARS) and accidentally discovered the Office Depot savings program while looking for another savings program on the TBC website. I submitted the form, they sent me a login, and boom: I’m saving 40-75% off things I’ve been paying regular price for ALL THESE YEARS. “

Vanessa McCracken
Sunnyside Bicycles (Fresno, CA)

“The Freedom to Ride Financing program through The Bike Cooperative is a great way to increase sales and gain satisfied return customers. Unlike the Brand financing offered, customers get a card that is specific to our store, and the rates are lower. This program is simple to use for our busy staff and helps us obtain sales we would normally not get without the financing.”

Heather Rutledge
AJ's Bikes (Valrico, FL)
The Co-op Team

For over 15 years, The Bike Cooperative has helped America’s independent bike dealers utilize their collective scale to streamline and succeed. As the industry changes – so do we. But one thing that hasn’t changed is our commitment to good people. Every day, our team works to ensure that every member is making the most of the benefits The Bike Cooperative has to offer. 

Put the power of scale to work for you

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Learn more about the benefits of joining our network.

Gain access to the technology, training, and community resources created to help independent retailers succeed in an ever-changing industry.