We are committed to helping IBDs go further together during this time of disruption

Digital Marketing Solutions for Bike Shops

Boost sales & service with members-only digital marketing support

Running a successful bike shop takes a unique blend of time, effort, and expertise that members of The Bike Cooperative know well. But for the modern, independent bike dealer – it also takes an effective marketing strategy. That’s why The Bike Cooperative has come together to offer members a full-service solution made possible by our national scale. 

Full-spectrum, full service

Bike shop marketing is easy for members

From your website and your reviews to mailers, ads, and more – Marketing4Members gives members of The Bike Cooperative the tools to make digital marketing streamlined & successful.

  1. First, we’ll connect you to your Marketing Expert to chat about your goals and learn a little about your business. What’s not working? What opportunities are you unaware of?

  2. Next, your Expert will complete a comprehensive audit of your digital marketing to pinpoint the solutions that make sense. Whether you need help with reviews or ads, every member has a team to turn to.

  3. After that, your Marketing Experts get to work on making an impact, reporting on progress, and working with you to ensure the results are what you envisioned.

Already a member?

Connect with your Marketing Expert today to get started on your hands-free marketing strategy
Access My Member Center

What’s included?

Whatever you need (nothing you don’t)


Loyal customers are your lifeblood. Keep them engaged with RideClub Reward, a powerful set-it-and-forget-it rewards program designed to keep them coming back

Flexibly set how customers earn and spend rewards
Add multiple programs for unique customer groups
Use helpful reporting to help drive traffic and sales

Direct Mail

Ready to stand out? Customers get hundreds of emails a day – but only a few pieces of ‘real’ mail. With a lifespan of 17 days and co-op exclusive prices, direct mail is hard to ignore 
100% FREE customization in multiple formats
Mail to existing and prospective customers
Low pricing and low minimum quantities


Streamline customer appreciation with RideClub Engage to automatically follow up after sales, service, and more to encourage store-visits and stay top-of-mind 
Automate customer follow-up to keep relationships strong
Easily send tune-up or trade-in reminders after a bike purchase
Re-engage customers who haven’t purchased 


When a majority of purchase decisions begin on search engines, Search Engine Optimization (SEO) is important. Ensure you’re there when those searches happen with some expert help. 

Rank higher on Google
Get ahead of local competition
Drive inbound traffic and leads


The ideal customer is on social now more than ever –  97% of digital consumers have used social media in the past month.
Boost brand awareness and generate buzz
Improve customer service
Increase brand visibility
Learn about customer sentiment


Marketing experts agree that email can often offer the highest ROI, and as a member, a powerful email marketing strategy could be easier than you
Hands on support from your marketing expert
Custom content creation
Custom, branded design


Professionally designed websites and maintenance, complete with copy and full-support
Modern websites that look great on any device
Optimized content
Regular updates and full support


Grow your local marketing reach with geo-targeting, Facebook or Youtube advertising, dynamic ads, retargeting, and more.

Live reporting and analysis makes advertising decisions easy
Insights into what’s working across various platforms
Automated advertising to optimize digital campaigns for better traffic every day, hands free

Online Reviews

Full service review management gives your business an edge when it comes to customer feedback.

Marketing Experts to claim and update your listings
Fully managed and drafted responses for all of your reviews
Managed review requests to increase positive reviews

Ready to get started?

Get connected with your Marketing Expert
Become a member
Members: Get Started