Digital Marketing Solutions for Bike Shops

Boost sales & service with members-only digital marketing support

Running a successful bike shop takes a unique blend of time, effort, and expertise that members of The Bike Cooperative know well. But for the modern, independent bike dealer – it also takes an effective marketing strategy. That’s why The Bike Cooperative has come together to offer members a full-service solution made possible by our national scale. 

Full-spectrum, full service

Bike shop marketing is easy for members

From your website and your reviews to mailers, ads, and more – Marketing4Members gives members of The Bike Cooperative the tools to make digital marketing streamlined & successful.

  1. First, we’ll connect you to your Marketing Expert to chat about your goals and learn a little about your business. What’s not working? What opportunities are you unaware of?

  2. Next, your Expert will complete a comprehensive audit of your digital marketing to pinpoint the solutions that make sense. Whether you need help with reviews or ads, every member has a team to turn to.

  3. After that, your Marketing Experts get to work on making an impact, reporting on progress, and working with you to ensure the results are what you envisioned.

Already a member?

Connect with your Marketing Expert today to get started on your hands-free marketing strategy
Access My Member Center

What’s included?

Whatever you need (nothing you don’t)


Loyal customers are your lifeblood. Keep them engaged with RideClub Reward, a powerful set-it-and-forget-it rewards program designed to keep them coming back

Flexibly set how customers earn and spend rewards
Add multiple programs for unique customer groups
Use helpful reporting to help drive traffic and sales

Direct Mail

Ready to stand out? Customers get hundreds of emails a day – but only a few pieces of ‘real’ mail. With a lifespan of 17 days and co-op exclusive prices, direct mail is hard to ignore 
100% FREE customization in multiple formats
Mail to existing and prospective customers
Low pricing and low minimum quantities


Streamline customer appreciation with RideClub Engage to automatically follow up after sales, service, and more to encourage store-visits and stay top-of-mind 
Automate customer follow-up to keep relationships strong
Easily send tune-up or trade-in reminders after a bike purchase
Re-engage customers who haven’t purchased 


Marketing experts agree that email can often offer the highest ROI, and as a member, a powerful email marketing strategy could be easier than you
Hands on support from your marketing expert
Custom content creation
Custom, branded design

Ready to get started?

Get connected with your Marketing Expert
Become a member
Members: Get Started