Co-op programs

The network provides products and services that are affordable and accessbile because of the scale of the network.


Keeping the ‘I’ in IBD

While members share many common needs, each of their businesses is unique in its own right. This is why all of the solutions that we offer are optional – members choose the programs that are best for their respective businesses. We leverage our economies of scale to help bike stores improve their profitability, but not at the expense of their independence. The Bike Cooperative supports the store’s brand, and enables retailers to hold on to their independence, not take it away. 

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Members benefit from high-impact programs

The Bike Co-op offers an extensive list of programs and services to help bike shops in just about every facet of their business. 

Marketing automations

Set up automatic transactional emails and direct mail with fully-integrated POS marketing solutions

Loyalty & rewards

Easily set up hassle-free rewards programs that are flexible, simple to manage and even easier to measure

Custom direct mail

Access members-only pricing, the lowest prices in the industry, to send highly targeted, fully-customizable communications

Online review management

Distribute business listings across the web, aggregate local reviews and streamline local reviews – coming soon

Consumer Financing

Offer private label credit cards to customers looking for monthly payment options at exclusive, competitive rates  

Extended protection plans

Allow customers to ride worry-free by offering extended coverage plans beyond manufacturer warranty

Financial cost savings

Access competitive, member-only rates for credit card processing and extended protection plans

Operational cost savings

Save on payroll processing, facility maintenance, fuel cards, office supplies, laundry services, and more


Regional network training events available in partnership with Mann University, and store training discounts

“Because of TBC programs, Cheryl and I have more time for our family, staff has a higher quality of life, and our store is giving back to the community. The Bike Cooperative is the real deal. They have been where we are going.” 

Joe & Cheryl Russell
Russell's Cycling & Fitness (Washington, IL)

“The Co-op has provided my smaller company with access to services that would normally take significant time to acquire and administer.  These services push us ahead of our competition and help us to perform at a higher level.”

Christian Janssens
Latitude 45 (Petoskey, MI)

Growing more than just savings

Through our combined size and scale, Bike Cooperative members save a lot of money on their costs of doing business. But for many members, that’s not the only reason they join – we deliver value in a number of ways. Whether its programs that drive traffic, assistance with marketing strategy, time savings that allow you to ride more often, or opportunities to network with other great retailers, The Bike Cooperative can make even the best bicycle retailers better.

Ready to learn more about membership?

If you’re an independent retailer looking to become more profitable, grow your business, and gain more control of your future, now is the time to join The Bike Cooperative.

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