About us

What is The Bike Cooperative? 

The Bike Cooperative is a member-owned cooperative of nearly 300 independent bike retail locations across the U.S. Our mission from day one has been to help successful bike stores become more profitable and enable them to get more people on bikes in their communities. 

For over 15 years, The Bike Cooperative has been driving success for some of the largest independent bicycle retailers in the country. 

How? The beauty of a co-op model is that the collective force of individuals gives the group its power, and in turn that power makes the individual stronger. The Bike Cooperative’s economies of scale level the playing field for bike retailers, giving them the tools they need to compete more effectively and improve their profitability.

Now more than ever, a retailer co-op can be an extremely positive force in the bicycle industry. If you want to be part of something greater than yourself that can affect positive change in the industry while helping you become more successful, contact The Bike Cooperative today.

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What we do for retailers

Bike Co-op members have access to an extensive list of services to help them in just about every facet of their business. 

Help them make more money

We offer a wide range of marketing solutions for bike retailers to increase market share and drive repeat business.

Freedom to Ride Consumer Financing
Transactional savings
Keep It Rolling Protection Plan
Cost savings
Drive traffic to their stores

We offer a wide range of marketing solutions for bike retailers to increase market share and drive repeat business.

Ride Club Loyalty
Ride Club Rewards
BIKE FEST
Digital Reputation
Learn from the best

We offer a wide range of marketing solutions for bike retailers to increase market share and drive repeat business.

Training
Networking
Benchmarking
…and more
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Get to know the team

Our team has decades of experience working in speciality retail, from retail associates to CEOs of national retailers, our team is comprised of people who understand the challenges that local bicycle shops face. And we are here to help.

Meet the team

Ready to learn more about membership?

If you’re an independent retailer looking to become more profitable, grow your business, and gain more control of your future, now is the time to join The Bike Cooperative.

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