Customer rewards & marketing automation for bike retailers, by bike retailers
Take the work out of reaching (and keeping) your loyal customers with the rewards program that does it for you.


Your customers have more shopping choices than ever before
RideClub makes the choice simple

For bike dealers everywhere, the new retail reality is simple: your customers  have  more choices than ever  when it comes to buying a bike (or accessories). Keep them loyal with RideClub, the customer loyalty & marketing automation tool built for independent bike dealers.

When independent bicycle retailers are short on time and resources, RideClub offers a seamless way to re-engage customers, eliminate up-front discounts, and protect your margins – all while creating better relationships with local customers. The best part is you pay for what you need and nothing you don’t. Only want rewards or automated customer follow-up? No problem. Flexibility is everything.

Why our members love RideClub

It’s Highly Customizable

Increase purchase frequency & create return customers with rewards programs that are easy to customize, track, and utilize. Want a rewards program for specific product categories? Teams? Services? You’ve got it. With RideClub, customization is simple.

It’s Automatic

RideClub takes the work out of loyalty programs by automating all of the follow-up. Thinking about sending a custom email (or postcard) after a purchase to encourage customer loyalty and a return visit? With RideClub, it’s already planned.

Send Email & Snail Mail in One Tool

Snail mail is hardly dead. You just need to use it right. With RideClub, if you don’t have a customer’s email address – our system can send a postcard instead. With RideClub, you never miss the opportunity to show your customers you care.

One platform, two great programs

Whether you’re implementing a rewards program or want to take it to the next level with automated customer engagement, RideClub makes it easy.

With RideClub, it’s easier than ever to create loyal customers out of local customers with flexible programs that protect your margins, promote repeat purchases, and give your store an edge over the competition. If you’ve been looking for a set-it-and-forget-it marketing tool that’s easy to implement and improve business with, you just found it.

Better yet, the co-op makes program setup painless – and if you need help, your co-op consultants are standing by at absolutely no charge (remember, you’re a member; a helping hand from the co-op is always included).

RideClub Reward

  • Your shop, your rewards: Distribute rewards based on frequency or by reward-earned threshold

  • Multiple programs: Want one reward program for your team or club and another for your email subscribers? With RideClub it’s easy to have multiple rewards programs

  • Set rewards percentage by SKU or price: set rewards earned percentages by product category

  • Helpful reporting: make the most of rewards with reporting that’s easy to act on. Do you have plenty of RideClub Reward customers but no redemptions? It might be time to roll out with RideClub Engage 

  • Price for Members: $50 / month (with no membership limit!)

RideClub Engage

  • Follow-up the easy way: automate follow-up with custom thank you emails after a bike purchase to close the sale on a positive note and keep the relationship strong

  • Appreciation, automated: send timed customer appreciation email (or post-cards) to encourage store-visits.

  • Tune-up or trade-in: automate emails in 6, 12, or 18 month intervals after a bike purchase

  • Automatic service emails: Easily follow-up with service-customers to ensure they’re satisfied

  • “We miss you”: set-it-and-forget it email automations for customers that haven’t purchased in 3-24 months

  • Price for Members: $50 / month (with unlimited email blasts)

Request Program Details

See what members are saying about RideClub

We were looking for a Rewards Program that worked with Ascend. We found The Bike Cooperative for that plus saved thousands of dollars with AMEX merchant fees.

Ken “Woody” Smith, Richardson Bike Mart

The Co-op’s diverse selection of marketing programs has saved us the time and money of sourcing those services individually. The RideClub loyalty program has been great for creating loyal customers who spend even more on their return visits.

Belmont Wheelworks, (Belmont, MA)

One of the best things we’ve done to improve our business is launch RideClub Rewards

Rob Koleser, Marty’s Reliable Cycle

Great people who are genuinely interested in your business, and an automated rewards program that keeps me in touch with my best customers. Well worth the cost of membership.

James Rardin, CentriPEDAL Bikes (Fremont, CA)


RideClub Reward & Engage: FAQs

Here’s what members of The Bike Cooperative (and non-members) are asking about RideClub. Have questions about RideClub (or the co-op in general)? Our team has answers. But to get you started, take a look at some of the most common questions members and prospective members tend to ask about our comprehensive customer loyalty & rewards program. 

What Point of Sale (POS) systems are compatible with RideClub?

RideClub integrates with most commonly used POS systems, and was developed with direct input from our members. There’s a great chance your POS system is compatible. Would you like to find out if your POS integrates with RideClub? The co-op team can tell you in seconds. Drop us a line today to find out (or use the chat button above)!

Is there a cost for direct mail?

There is,  bits and bytes are free but paper and postage is a different story. Each piece that goes out costs $.99. The good news is that our co-op’s scale and a strong relationship with our print vendor gets members better rates than many can get across the country. Most shops opt for a Tune Up Postcard (yearly), ‘Thank you’ cards after bike purchases, and timed service-follow ups based on seasonality. 

How customizable is the program?

Honestly, more customizable than many of the alternatives available. RideClub is a loyalty program for your shop – not your POS vendor, not the bike manufacturers, but YOU. Want a “platinum” tier reward program for teams or members of your club? No problem. Want to add bigger rewards for specific product categories? Updating and tracking rewards is simple – making RideClub a great way for our members to win back margin and keep customers engaged at the same time. 

Does automated follow-up include surveys?

Yes! With RideClub, you will get notified automatically via email anytime a customer completes your customer satisfaction and service follow-up surveys.When customers click on the survey button and complete the survey (which includes the NPS question) their answers are fed back into your RideClub dashboard, enabling you to view your cumulative NPS as well as individual customer responses.

I already have a rewards program, can I just use automated follow-up?

Yes! Flexibility makes RideClub a great program, because every member has a slightly different ecosystem of tools and software. If you want just a rewards program or just automated follow-up, RideClub will work for you.

How often can I send email with RideClub ?

The many different forms of communication available to you in RideClub can be sent in a number of intervals. You can send emails based on a schedule (30, 60, 90 180, 210 days…. and so on) – or you can base them on purchase history and other criteria. Need help with set-up? Looking for recommendations? As a member – you have direct access to TBC business consultants to make the process simple.

Thinking about Membership?

Membership is currently OPEN for passionate IBD’s focused on growing & thriving with the benefits of our shared scale.