Direct Mail Marketing for Bike Shops

Members get lower rates on customized direct mail: see more customers, sell more bikes, save more money

Exclusive Co-op Program

Snail Mail Isn’t Dead

You own a car and a bicycle. You own a computer and a mailbox. So why would you rely solely on email marketing to market your bike shop? The fact remains that most shops only have a small number of customer email addresses, which makes direct mail a valuable vehicle for driving store traffic for a special promotion or event. It’s also a great way to build customer loyalty and increase referral business.

Members of The Bike Cooperative get exclusive access to 100% customize-able direct mail, with better rates than you’ll find anywhere else. 

Not a Member? Get Started Today

Co-op Direct Mail: Fast Facts

Looking for a fast, easy, and cheap way to reach out to your customers where you’re virtually guaranteed to find them? The Bike Cooperative’s direct mail program uses the scale of 300+ stores to offer our members low prices, fast delivery, and free customization.

  • Multiple formats – Choose from oversized postcards, self-mailers, letters, and our new gift card mailer.

  • FREE Customization – All direct mail formats are 100% customizable to reflect your brand. We’ll do the graphic design work for you at no additional charge.

  • Choose your audience – Mail to your current customers and supplement with prospects.

  • Low pricing – Significantly lower pricing than competitor direct mail services, with even lower rates available during Power Buy periods.

  • Low minimum quantities  Have a small list? No problem! Co-op membership ensures you get the quantity your shop needs, without waste.

“The Co-op’s direct mail program is a great way for us to reconnect with our customer base and remind them that we are a great option for their cycling needs as they prepare for the upcoming summer season.”

Christian Janssens | Latitude 45, Petoskey, MI

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JOHN DOE

TBC Direct Mail is Professional, Actionable & Effective

Sample Front

(Back)

Frequently Asked Questions about Direct Mail Marketing 

How does distribution work?

We can print and mail your direct mail pieces for you, or just simply print them for you to distribute. There is no charge to clean your customer list. Plus, you can supplement your mailing with prospective customers in your area based on demographic criteria.

What's pricing like?

Since The Bike Cooperative is part of an even larger Co-op group, we have great volume pricing that other competitors can’t come close to. Pricing will always depend on quantity and what you’re looking for, but can be as low as $.55/piece (and in some cases, lower).

How do other members use direct mail?

Some of the most popular uses for our direct mail program include seasonal blasts, holiday events, and special sales. 


Tips & Resources for Bicycle Retailers

With more retail competition than ever before, bike dealers across the country need to cooperate and get creative to prepare for 2020, 2025, and beyond. From data tools and training resources to consumer financing geared to give your sales team an edge – The Bike Cooperative brings together the scale of America’s bike shops to help them do more. Find resources and tips on all of these area in The Bike Cooperative’s blog

Thinking about Membership?

Membership is currently OPEN for passionate IBD’s focused on growing & thriving with the benefits of our shared scale.

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