RideClub Reward

Reward loyalty, grow repeat business, and protect your margins.

What is RideClub Reward?

RideClub Reward is an exclusive Co-op loyalty program that makes rewarding your customers simple and profitable. Instead of relying on upfront discounts, you can issue reward dollars on in-store purchases—encouraging customers to shop with you again and again.

With flexible program options, reporting tools, and built-in communications, RideClub Reward helps you:

  • Increase purchase frequency
  • Build stronger customer relationships
  • Protect margins by replacing discounts with rewards
Reward infographic

What Members Like Best

REPEAT BUSINESS

Customers keep coming back to earn and redeem rewards.

STRONGER MARGINS

Replace upfront discounts with future rewards.

LOW MAINTENANCE

Once set up, RideClub Reward runs automatically.

Program Features

Engage includes ready-to-use automations that keep customers coming back:

  • Custom Rewards Setup – Issue rewards based on purchase frequency or earned thresholds.
  • Multiple Programs – Run different reward programs (e.g., for teams, clubs, or military/first responders).
  • Category-Based Rates – Choose reward percentages by product category.
  • Smart Reporting – Track program success and identify opportunities for improvement.

Why RideClub Reward Works

RideClub Reward makes it easy to turn first-time buyers into loyal customers while protecting your margins. By replacing discounts with rewards, you ensure every sale has the potential to bring a customer back through your doors.

“We wanted to just say “NO” to discounts at the cash register to our bike club members and racers. Bike Cooperative was the answer in 2017. We went to a rewards system where we normally get 10% off most p/a purchases at the register to now its 10% in rewards. We get to keep that 10% and give it back to them in the form of a reward. We do this every 6 months, we email our club members their total reward and they use it on our website or in store.

It has retained loyalty and saved the company a LOT of money because only 65-70% of the members redeem their rewards within 30 days of receiving them.”

Woody Smith

Owner | Bike Mart

Ready to Start Rewarding Customers?

Let’s talk about how your shop can use The Bike Cooperative’s RideClub Reward program to generate real customer loyalty.

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