Masterlinq

The Bike Co-op is proudly partnered with Masterlinq, a like-minded organization with similar goals: To help independent bike retailers thrive.

We’re seeing the industry shift, and Masterlinq has been ahead of this for years.  Retailers’ need for advanced websites, improved integrations, and bigger e-commerce presence has driven the need for their services.  

Masterlinq is an all-in-one business management software designed specifically for bike shops. It helps streamline daily operations, manage customer relationships, track inventory, and grow your business. It even provides the product integrations with QBP, HLC, JBI, and BTI, as well as bicycle brands like Specialized, Trek, Giant, Santa Cruz, Ibis, Salsa, Surly (and more to come soon) that most shops are looking for.

On the other hand, Shopify is an e-commerce platform that helps businesses sell their products online with ease. It allows bike shops to create and manage an online store, reach a global audience, and process transactions securely.

Together, Masterlinq and Shopify create a powerful combination for running both your physical and online bike shop operations smoothly.

How does The Bike Co-op fit in?

We understand the growing need for our retailers to have a dynamic online presence and strong e-commerce offerings.  Masterlinq is the solution for not only this but also integrating additional core programs that members have been using in-store for years.

Our Freedom To Ride program through Synchrony is now integrated with Shopify.  Several retailers have added this as a payment option to the shopping carts and have experienced huge success.  Masterlinq can assist our retailers with this integration process and assist in managing it moving forward.

The Keep it Rolling Protection Plan also integrates with Shopify, and we’re excited to see retailers adopt this as part of their shopping cart experience as well.

How Can Masterlinq and Shopify Help Your Bike Shop Grow?

1. Seamless Inventory Management

  • Masterlinq keeps track of your inventory in real-time, alerting you when stock is running low or needs to be reordered.
  • Shopify automatically syncs your online store with your physical inventory. When something sells in-store, the quantity on Shopify updates in real-time. This prevents overselling and ensures consistency across both platforms.

2. Enhanced Customer Experience

  • Masterlinq offers personalized customer profiles, which include detailed purchase histories, service preferences, and repair records. This allows you to provide tailored customer service and build stronger relationships.
  • Shopify also enables customer accounts on your online store, so returning customers can quickly check out, track their orders, and get recommendations based on previous purchases.

3. Increased Sales and Marketing

  • Masterlinq supports loyalty programs, promotions, and targeted discounts, which you can use to boost sales in-store.
  • Masterlinq can integrate directly with Shopify, so any promotions or discounts you create on one platform can be easily replicated on the other.

4. Sell Online and Offline with Ease

  • With Masterlinq, you manage your physical shop’s inventory, customer service, and repairs seamlessly.
  • Shopify allows you to tap into an online market, enabling customers from anywhere to buy your products, whether it’s bikes, accessories, or apparel. With Shopify, you can also sell on social media platforms like Facebook and Instagram, giving you broader reach without any extra effort.
  • Both platforms can work in harmony, letting you run multi-channel sales that drive growth both locally and globally.

5. Efficient Workflows & Scheduling

  • Masterlinq lets you schedule and manage service appointments, keeping your repair shop organized. This means you won’t double-book customers and can ensure a smooth customer experience.
  • Shopify integrates seamlessly with payment gateways, handling all your online transactions with ease.

6. Real-Time Business Insights & Analytics

  • Masterlinq provides detailed sales reports, profit margins, and inventory analysis so you can make informed decisions about stock levels and sales strategies.
  • Shopify also tracks your online sales performance, including abandoned cart recovery, popular products, and sales trends. You’ll get comprehensive data on how your online store is performing, helping you tailor your marketing and product offerings.
  • Together, these tools give you a full picture of your business, helping you make data-driven decisions that improve profitability and efficiency.

What Other Partners Are Saying

“Partnering with Masterlinq has been an incredible experience. As previous bike owners, they truly understand the industry and how to set shops up for success online. Our first integration with them in August was the fastest and most seamless website integration we’ve had to date. Working with Kent has been such a breeze, and we’re already looking forward to our second integration with them in the coming months!”

Monica Piedel

Bike Co-op Client Services Manager | Synchrony

What Our Team Has to Say

“This is a very exciting partnership for the Bike Co-op. The team at Masterlinq is incredible and have a genuine passion and drive to assist retailers in modernizing their websites and creating a larger e-commerce presence. What I really appreciate is how they stick to what they are good at. Their team is young and dynamic and really understand Shopify, and how to extend its functionality to the bike industry. They are also some of the nicest people you could ever want to work with.”

Lacey Winn

Manger | The Bike Cooperative

Ready to Take Your Ecommerce to the Next Level?

Let’s talk about how your shop can use The Bike Cooperative’s Masterlinq partnership to increase your online presence.

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