Keep It Rolling Protection Plans

Boost Revenue. Build Trust.  Keep your riders covered.

The Bike Cooperative is partnered with Guardsman to offer the most trusted and reliable extended protection plan in the industry.  For almost two decades, our retailers have sold tens of thousands of plans to customers; earning additional revenue and delivering the peace of mind that customers need when investing in a new bicycle.

What is Keep it Rolling, AKA, KPP?

The KPP plan offers extended protection for bicycles (including E-Bikes) for up to five years. This covers all moving parts and labor beyond the manufacturer’s warranty for the bicycle as well as all accessories attached to the bike at the time of sale.  Check out the brochure here.

 

Why Should Customers Purchase Protection Plans?

Peace of mind.  Bikes are a significant investment and KPP helps safeguard that investment against unexpected issues and accidents.  Even one major repair can justify the cost of purchasing coverage.  The plan can also enhance the resale value of the bike as they are transferrable to new owners at no cost.

What are the Benefits of Selling KPP?

1. Revenue Generation

Retailers earn 50% commission for each plan sold!

2. Competitive Advantage

This program is only available to Bike Co-op members.

3. Customer Peace of Mind

They appreciate the added security this plan offers them.

4. Upselling Opportunities

Because KPP covers accessories on the bike at the time of the sale, customers are more inclined to purchase.

5. Repeat Business

Customers will be coming to you for all service needs.

There are Other Options Out There.  What Makes Our Program so Awesome?

1. Reliability

While we have all seen other plans come and go, Keep it Rolling remains steady.

2. Pricing

Our pricing is the lowest around, and you receive the best margins.

3. Integrations

Keep it Rolling integrates with Shopify, Lightspeed, etc. to make this as easy as possible to sell.

4. Coverage

The Keep it Rolling plan offers comprehensive coverage on bikes and E-Bikes.

5. Guardsman knows what they are doing

They make the process of filing claims as painless as possible through their Service Power portal.

6. Support

We know it can be difficult to execute new programs like this in your shops.  Bike Co-op staff and our wonderful partners at Guardsman have streamlined the process to ensure a seamless launch.  We are hands-on with the enrollment process as well as training in-store.

What Members Are Saying

“Selling the Keep it Rolling Protection Plan from Guardsman is simple and seamless for bike shops, making it an easy add-on that boosts both customer satisfaction and revenue. The plan is designed to integrate smoothly into the sales process and your point-of-sale system, with clear benefits that are easy for staff to explain and customers to understand. Guardsman provides straightforward training, intuitive sales tools, and reliable support so associates feel confident presenting the plan as a natural extension of the purchase. With the addition of accidental coverage, KPP delivers real value and peace of mind. Customers readily see the advantage, which helps businesses close more sales, increase loyalty, and differentiate themselves from other bike shops with minimal effort.

John Jansen

VP of Education and Development | Bert’s Bikes & Fitness

What Our Team Has to Say

“I have worked on the Keep it Rolling Protection Plan for 18 years. This program has gone through an immense amount of changes and improvements in that time. Every update, every improvement, leads to fewer barriers to entry for my retailers. Nothing comes easy when executing programs like this in bike shops, but we do everything we can to support the retailers in that journey. When the time comes to start selling, it is pretty amazing to hear how much it adds to the bottom line.”

Lacey Winn

Manger | The Bike Cooperative

Ready to Give Customers Peace of Mind?

Let’s talk about how your shop can use The Bike Cooperative’s KPP Program to generate more revenue with no extra inventory needed.