Branding can differentiate your business locally

With giant household names dominating the conversation about “brand” – it’s easy to assume that the average local business can get away without one (because at one time, you could). This couldn’t be further from the truth anymore.

Why a strong brand is critical

Because In 2019, it’s easier than ever before for your customer to comparison shop in just a few keystrokes. So, are you putting your best foot forward? Bottom line: You’ve got to give people a reason to choose you over the competition, without a unique brand – that can be a challenge. It’s your identity, your look, your voice, and your personality – all wrapped up into one. Most of all – it needs to be 100% authentic.

Start setting your shop apart by figuring out how you talk about it with Why Your Bike Shop Needs a Mission Statement (Because You’re More Than Just a Store) , the first article in an ongoing series focused on providing growth tips, strategies, and best practices.

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MEET MATT

As a Business Consultant for Bike Shops across the country, Matt is available to talk to independent bike dealers about overcoming their challenges every day.