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Bike Shop Marketing

Branding Your Bike Shop: Getting Started

Branding can differentiate your business locally

With giant household names dominating the conversation about “brand” –  it’s easy to assume that the average local business can get away without one (because at one time, you could). This couldn’t be further from the truth anymore. 

Why a strong brand is critical

Because In 2019, it’s easier than ever before for your customer to comparison shop in just a few keystrokes. So, are you putting your best foot forward? Bottom line: You’ve got to give people a reason to choose you over the competition, without a unique brand – that can be a challenge. It’s your identity, your look, your voice, and your personality – all wrapped up into one.  Most of all – it needs to be 100% authentic.
Start setting your shop apart by figuring out how you talk about it with  Why Your Bike Shop Needs a Mission Statement (Because You’re More Than Just a Store) , the first article in an ongoing series focused on providing growth tips, strategies, and best practices. 

Already have a solid local brand?

Put it to work with your exclusive TBC member benefits – including discounts on marketing, uniforms, and more.

learn about Membership

As a Business Consultant for Bike Shops across the country, Matt is available to talk to independent bike dealers about overcoming their challenges every day. 
Take Your Shop to the Next Level
Could your store benefit from better financing offers? Cheaper access to Synchrony’s Freedom to Ride program is just one benefit of co-op membership
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