The off-season is a good time to introduce new products or services to your mix. For bike retailers – a lucrative segment of customers is turning out to be the droves quietly riding stationary bikes in their living room or basement looking for shoes, a more comfortable saddle, water bottles, towels, bike shorts, and accessories.
Looking for proof? A quick search for “Seats” and “shorts” in the Official Peloton Member Page on Facebook shows hundreds of riders interested in products ranging from shorts to Chamois Butt’r.
The stationary bike market is heating up – are you taking advantage?
When you have ample time on your hands and business is predictably slow, it’s prime season for events. Whether this means attending an event to expand your skillset and network with industry colleagues or throwing an event that keeps your customers engaged, we leave up to you. This could be anything from an open-house with coffee and donuts to a full-on party to say “Thanks” to your customers.
Get creative but make sure you stick to something that appeals to your core customer base.
Whether you’re hosting or attending an event in the off-season, it doesn’t have to be a three-ring circus. Keep it simple, focus on education or customer engagement