Co-op News

The Bike Cooperative is sharing big news at CABDA midwest this year. In addition to making it easier to join the cooperative by lowering membership fees, TBC is also unveiling Co-optics, an innovative new tool to help keep IBDs ahead of the retail curve.

Co-optics features include:

Powerful, network-wide benchmarking for important retail metrics
Real-time results to see how your store measures-up against the network
Built-in retail-optimization tools that identify profitable changes and opportunities

Co-optics (developed with Retail Toolkit) connects members of the cooperative to benchmarking insights and tools that take the guesswork out of improving retail performance. With its built-in optimizer powered by anonymized data directly from member stores across the nation, Co-optics adds ease to tough retail decisions and makes profitability more manageable.

The Bike Co-op’s President, Lindsay Gaskins explains, “TBC is entirely focused on empowering local bike shops, and we’ve been aggressively evolving and innovating to help our members win in a retail environment that’s growing more complex.” Central to this effort is Co-optics.

Every new member makes Co-optics even more powerful, including 31 member locations recently welcomed to the co-op.

TBC is entirely focused on empowering IBDs, and we've been aggressively evolving and innovating to help our members win in a retail environment that's growing more complex.”

Lindsay Gaskins

President, The Bike Cooperative

By doubling down on data and adding experienced retailers from across the country as members, The Bike Cooperative is creating a unique, new synergy for the industry that connects brick and mortar shops with the digital tools that help them win. The recent addition of over 30 new member-locations from coast to coast only adds to the depth and scale of benchmarking data available to co-op members.

New members include: